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Madrid Gráfica 2017

Open Call for Posters “The Light City / La Ciudad Ligera”

Deadline: August 15th 2017

Content and motto The content of this first open call will move around the concept of Light City. This should be both the content and motto to be included -in the chosen language- in all the posters by the author or authors. The goal of the Contest is twofold: – The first, to show graphics and its practitioners’ capacities to deal with issues that concern society and to do so in an appealing way. – The second objective is to visually spread the Motto and the content of the call, in this case The Light City, and to successfully get the posters to transmit concepts relating to better urban mobility expressed openly and freely by the author or authors, following the definition included under the terms of this call. All the posters will be exhibited at the Central de Diseño de Matadero Madrid. The international jury will select the best 100 posters exhibited so that they can be exhibited in the streets of Madrid. Likewise, the Jury will select the poster which, in their view, best represents to objective of the Exhibition Light City 2017. It will be shown as the winner in the exhibition and in the press release after the event. Jury 2017 In order to guarantee the high level of the jury and to ensure that the submitted proposals comply with the values stated above, five first class international graphic designers have been appointed. Carmelo di Bartolo, the industrial designer and Bionic expert from Milan, has been requested to attend as the sixth member of the jury for being one of the promoters and creators of the term Light City. They have all confirmed their participation: Alejandro Magallanes. Mexico Ivan Chermayeff. USA Mirko Ilic. Bosnia/USA Alain Le Quernec. France Pekka Loiri. Finland Carmelo di Bartolo. Italy The six members of the jury will assess the submitted work, and select those that they consider to be most significant, up to 100. They will later select the winner of the 2017 Open Call. These 100 selected posters will be exhibited at Central de Diseño Madrid. Terms of admission Each participant may submit one poster. The chosen motto “La Ciudad Ligera / The Light City”, must appear on the poster in the language chosen by the participant. The content of this motto can be interpreted from a personal, social, political or critical point of view or any other the author deems appropriate. Posters must be submitted between July 3rd and August 15th at the following website: All participants must fill the form on the web with their personal details. Rights Each participant grants DIMAD and Madrid City Council the reproduction and publishing rights. Under the condition of mentioning the author and not altering the graphic in any way. DIMAD and Madrid City Council will facilitate access to this work to the general public for educational and informative purposes. Personal Data Protection Clause In compliance with the Organic Law 15/1999, we inform you that your personal data will become part of our files for which FUNDACIÓN DISEÑO MADRID will be responsible, Address: Paseo de la Chopera, 14, 28045 Madrid, Spain. The purpose of this file is to carry out data management of the participants who take part in the contest set up by the foundation. If you wish to uphold to your rights of access, rectification, cancelation or opposition, you may do so by writing to the above address with a copy your ID attached.

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